The marketing_automation module allows marketing actions to be automated. It is
based on scenarios and activities that are executed on selected records.
Scenario
A scenario provides the entry point for records into an automated marketing
campaign. Each record can only enter a scenario once. A scenario is defined by:
Name
Model: the type of record for the scenario (by default Party and Sale)
Domain: used to filter records
State:
Draft
Running
Stopped
A cron task runs periodically to find new records to apply the scenario to.
Activity
The activities form a scenario. They define which action should be triggered
and when it should happen. The activities are organized as a tree and defined
by:
Name
Parent
Children
On: event from the parent that triggers the activity:
E-Mail Opened
E-Mail Not Opened
E-Mail Clicked
E-Mail Not Clicked
Condition: that the record must match to execute the activity
Delay: before the action is executed
Action: list of available actions
Action
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